China’s Alibaba, Samsung and Facebook are reportedly the latest tech giants to announce their intentions of joining the smart speaker market. The market, originally pioneered by Amazon, is expected to hit 13bn by 2024.
The smart speaker timeline
Let’s take a closer look at some of the major players in the smart speaker market.
Amazon was the first player on the market, introducing Alexa and the Amazon Echo back in November 2014. The company enjoyed a monopoly of the market for quite some time and unveiled the Echo Dot in March 2016. Then, in November 2016, Google unveiled Google Home, its smart speaker to rival Amazon’s. Chinese company LingLong also launched its smart speaker DingDong in November. 2017 saw Amazon reveal the Echo Look in April and more recently the Echo Show in June. Apple announced that its smart speaker, HomePod, would be available at the end of the year and Orange has teamed up with Deutsche Telecom to create Djingo, the first French smart speaker, due for release in 2018! Reports revealed that Samsung was working on a Bixby powered smart speaker, and Facebook and Alibaba are also reportedly planning to join the market.
Amazon vs Google
To seduce the developers, the giants of the Internet are waging a war without mercy. Despite the headstart, Alexa is being caught up by Assistant, which is pretty much iso functional today.
In terms of geographical coverage, we can see in the map below that Assistant is already in front.
Geographical coverage – Assistant vs Alexa
However, Amazon remains far ahead in terms of the number of voice applications available on the store: +15000 vs 378.
Finally in terms of product range, Amazon is in front with a solid base of innovative products like the Echo Show and Echo Look. Interstingly those last two devices are more Voice-First than Voice-Only devices opening new UX opportunities.
Accelerators and brakes
The rise in smart homes, in addition to companies wanting to increase consumer experience and convenience, are among the major factors driving the rise of smart speakers. Indeed, today smart speakers are a lot more that a gadget for amusement and they can do a lot more than order a hawaiian pizza! Amazon Alexa, for example, has official skills from the banking, tourism and connected home sector. Privacy concerns owing to the fact that the devices are connected to the internet and can store voice data, as well as connectivity range and compatibility are all potential brakes to this otherwise fast growing market.
This is just the beginning
Voice is one of our primary and most natural methods of communication. Now, thanks to technological advancements it has become a major interface, transforming how we interact with technology. Touchscreens represented the last major shift in the way humans interact with machines, however, the leap to vocal interactions with machines is far more significant, particularly thanks to all the possibilities with third party applications. With an increasing number of players announcing their intentions of joining the smart speaker race, it is clear that this market isn’t going to slow down anytime soon, and it will indeed be fascinating to watch everything unfold. Smartly AI has been an advocate of vocal technology since 2012, and we are delighted to see its mainstream adoption, which encourages us to work even harder to accompany companies in this voice first revolution.